LIFEWTR S8 Unconventional Canvas: A Fusion of Hydration and Inspiration

PepsiCo Design & Innovation's Award-Winning Packaging Design

The inspiration behind the LIFEWTR Series 8 comes from the works of Lilian Martinez, Tofer Chin, and Sarah Zapata. Martinez, in particular, explores alternate histories through painting, sculpture, and works on paper, focusing on narratives that often exclude women of color. This unconventional canvas is a testament to LIFEWTR's unique position in the global hydration category, gaining worldwide reach through its partnership with global art.

What sets LIFEWTR apart is its commitment to advancing and showcasing sources of creativity. The design is at the heart of the LIFEWTR brand, starting with the bottle itself and extending to all brand communication. This includes telling the authentic stories of featured artists, creating content, and presenting the brand in stores and at live events.

The LIFEWTR S8 Unconventional Canvas is more than just a beverage packaging; it's a platform for emerging artists and a source of inspiration for consumers. The design team, PepsiCo Design & Innovation, has successfully integrated art and function, creating a product that stands out in the market.

This design's unique properties and innovative approach have not gone unnoticed. The LIFEWTR S8 Unconventional Canvas was awarded the Golden A' Packaging Design Award in 2021. This prestigious award is granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. These are venerated products and bright ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.

In conclusion, the LIFEWTR S8 Unconventional Canvas by PepsiCo Design & Innovation is a testament to the power of design in transforming everyday items into platforms for creativity and inspiration. It's a shining example of how design can be used to tell stories, challenge norms, and make a positive impact on the world.